Visjonær Consulting & Communications: Untether Your Organization’s Potential and Soar!
Untether Your Organization’s Potential and Soar!

Marketing - Communications - Copywriting
How Visjonær Consulting Can Help You

Marketing & Communications Guidance: Good communication is everything in the nonprofit world. It's the backbone of fundraising. It's how you build support from your community, the people you serve, the foundations you seek funding from, and the policymakers who influence the world you operate in. It's how you educate people and fulfill your mission.

Don't leave your marketing and communications to chance...

Visjonær provides award-winning marketing and communications services like no other. Turn to Visjonær for your communication, marketing, and copywriting needs. Get advice directly from the award-winning writer, best-selling novelist, and documentary filmmaker/writer Tim Jacobson. He literally wrote the book on communications for charitable organizations: Explosive Marketing for Nonprofits: Trajectory for Success.

Visjonær can assist you with social media, newsletters, pamphlets, websites, blogs, e-mail marketing, news releases, speech writing, magazines, and video productions. We’ll polish your communications until they shine! We can write the copy for you, saving you valuable time and ensuring results, or we can guide you with planning and editing services. We can help you with grant writing, too!

Website Copywriting
Your website may be your most prominent face to the world, and it’s an important investment to help ensure the sustainability and growth of your organization and accomplishment of the mission. It’s not enough to hire a designer to use pretty pictures and a nice layout. Content still is king, and you need a persuasive message to reach your audience. Launch a new website or update your content to improve your site’s SEO (search engine optimization) and conversion power.

Emmy Award Marketing Through Video
Video may be the most powerfully persuasive force on earth. Your organization is greatly disadvantaged if you are not utilizing this tool for marketing and fundraising. When it’s done well, video can make people feel like a superhero ready to conquer the world or can make them feel intimately connected to a cause, a person, a group, or a place. Video, more than anything other than their direct and personal involvement in the cause (something you’re trying to bring about), can capture people’s attention and their imagination. Video can convey large amounts of information, including many subtleties, in a short amount of time. It’s a medium that can both inspire and inform. On top of that, in today’s society video is a communications tool that can reach thousands, or even millions, of people quickly. Online video is gaining ground rapidly as a prime source for content marketing. Based upon data from the B2B Demand Generation Benchmark Survey for 2012, video garners the highest percentage of marketing respondents over other types of content.

Even if you’re already using video to spread your message, undoubtedly you’re yearning for better results. You'd like one of your videos to go viral. But how? Some people contend that viral marketing happens by accident. But did you know it’s possible to craft an effective viral marketing strategy? Visjonær has experience writing and producing public service announcements (PSAs) for television and the web, and even an Emmy-winning documentary film that has been broadcast on PBS and shown at numerous film festivals. These videos have been seen by hundreds of thousands, if not millions, of people! We can guide video neophytes with regard to affordable video production solutions, as well as write scripts for savvy video users. Make sure you include powerful video messages as part of your marketing arsenal!

E-mail Campaign Planning and Copywriting
E-mail is one of the most profitable fundraising and marketing channels available to your nonprofit organization or business, giving you the power to automate and customize the way you communicate with each segment of your audience while keeping the cost of communication very low. According to a survey by McKinsey & Company published in 2013, e-mail is nearly forty times more effective for acquiring customers in the business context than interactions through Facebook and Twitter combined. Without e-mail campaigns, you’ll miss a huge opportunity to build donor or customer loyalty and generate revenue. We can help you formulate a plan of action for using e-mail, assist you with creating an e-mail database and using services like MailChimp and Constant Contact, and write the copy to turn followers into donors.

Newsletter and Annual Report Design and Copywriting
Newsletters are likely one of the most powerful, regular communication vehicles you have for sharing your organization’s accomplishments, motivating donors or customers, and building a sense of connectedness. A beautiful, insightful newsletter has staying power--people may keep it on a coffee table or desk for an extended period of time, allowing even more folks to see your message. Also, if a charitable group wants to garner financial and volunteer support from people, it needs to have several positive ’touches’ with those potential supporters between requests for support. Newsletters provide an excellent way to accomplish this. Visjonær can write powerful, persuasive copy for your next newsletter or annual report. We can handle the layout, too, removing a time-consuming burden from your staff.

Here's an example of a nonprofit newsletter/magazine largely authored and edited by Visjonær’s Tim Jacobson that received both national and international awards for communication excellence.

Social Media Guidance and Copywriting
Social media done well has the power to attract supporters, drive inbound traffic to your website, and stimulate engagement with your organization's brand. But it can consume a lot of time. Reclaim your day without giving up social media’s power to connect you with new donors or customers. Visjonær can help you navigate the ever-changing world of social media, help you develop social media marketing plans, write copy and help you automate the process to the maximum extent feasible so that you can be efficient and effective!

Blogs are important for your organization’s marketing because they do two things: enhance your website’s SEO and establish your organization as an expert problem solver. In other words, blog posts drive your target audience to your website and keep them coming back for more. For maximum results, it's important to publish content regularly.

Earned Media / News Releases
We live with a 24/7 news cycle, which can be a big bonus for organizations hungry for publicity. Newspapers and local TV stations constantly hunt for stories, including positive, feel-good tales. Your organization is, or should become, a fountain of positive activity and measurable results to improve the welfare of others. You need to get this information in front of members of the media in a timely and compelling fashion, but you’re not sure how. Visjonær has tremendous experience with the press and can guide your earned media strategy and write the copy for your press releases. We can coach you on how to handle news conferences, as well as how to get the media to show up!

Direct Mail
There may come a day when nonprofits cease to use direct mail to market their organizations and fundraise, but that day has not arrived. Direct mail is an important component of any marketing program for nonprofits. Although we live in an increasingly electronic world, physical pieces of mail remain one of the primary propellants for nonprofits to deliver important messages to potential supporters. Turn to Visjonær to help you formulate a direct mail plan of action and to get assistance writing persuasive letters.

Speech Writing
We understand how nerve-racking it can be to deliver speeches. You’re putting yourself out there in front of a lot of people. You want the audience to perceive you as genuine, competent, polished an engaging. Obviously, you don’t want to look like a fool or make people snooze. The last thing you want to hear, while giving a speech, is crickets. We can’t deliver the speech for you, but we can eliminate half the sweat and minimize your heart-pounding fears by providing you with polished, inspirational, and informative copy. Don't procrastinate until the last minute before your big presentation. Call or e-mail us today!

Grant Writing
Grants can provide critical funding for your organization. Millions of dollars await your request, but writing grant applications can be daunting and time consuming. The process can be technical, and grant funders can be very particular. You can’t afford to blow it. This task is not one to trifle with. Visjonær can research grant opportunities and even write the applications for you! We've overseen securing many millions of dollars of grants for charitable purposes, and we can help you obtain your share.

Editing and Proofreading
Spelling errors, basic grammar, and other typos will give your audience the wrong impression and turn them away. If you could use some assistance improving your copy’s style, structure and grammar, we can help.

In the nonprofit context, marketing consists of sharing information and telling stories, in a persuasive way, about the good mission and fantastic work of your organization so that more of the world can benefit from what you do. When you market in this way, you become a vehicle for enlightenment in a sometimes dark and scary world. You empower people. You help guide citizens to invest in this goodness.

Contact Visjonær today for a free consultation about how we can enhance and polish your organization’s communications. We can help you create and implement marketing plans and/or craft individual print or digital pieces to help you put your best face forward and achieve tangible results! Call 608-386-2563 or e-mail info {at} visjonaer {dot} com and make your life easier and more productive.

Explosive Marketing for Nonprofits: Trajectory for Success - new book

Coming in 2016 . . . Tim Jacobson's new book Explosive Marketing for Nonprofits: Trajectory for Success. The goal of Explosive Marketing is to strengthen and inspire leaders of charitable organizations, to empower them to realize their amazing potential to do good. Stay tuned for ways to get your hands on the book! Click here for more information.

Untether your organization’s potential and soar!

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